native

Native is a studio shaping the ideas that shape us.

We are all native to our built environments. We shape them, and then they shape us.

The world is more malleable than ever. As technology softens, exponentially more people will be able to shape their environments in more opinionated ways. Anyone can start a podcast. Anyone can build an app. Anyone can make a movie. Anyone can...

Founders and tech leaders can no longer simply build product. To differentiate in the market, they must refocus the attention of their network. They must give people something to believe in. This is not only good business – it's a moral imperative.

Native partners with founders to craft ideas that turn your network into believers.

We're in the business of writing. Partnerships can take on three forms:

1. Pillars: We begin by crafting 1-3 pillar essays that articulate your unique point of view and act as the foundations for your company's thinking.
2. Network Sprint: A great essay doesn't need to go viral, it needs to find the right people. We spend 6-8 weeks reshaping and repurposing the pillar essay across mediums, networks, and communities to find and attract your believers.
3. Sparring: Good writing is good thinking. Founders need to establish a writing habit that aligns their thinking, their team, and their network. We're the sparring partners to build that consistency.

Taking a stand is no longer optional. Let's shape the ideas that hold your life's work.

Read the Manifesto: KILL THE FALSE GODS