Native
narrative + GTM partner to startups and ambitious teams
We're an embedded GTM partner.
Native works hand-in-hand with founders and early teams—running weekly GTM meetings, building your content and experiment calendars, writing essays that shape the market, and turning real customer signals into repeatable growth.
We don't advise from the sidelines.
We're in the business of Context Design.
Most startups scatter momentum across disconnected tools, channels, and ideas.
Native's key insight is that context is capital—and founders need to build Context Spaces that align their teams around the sharpest insights, clearest experiments, and strongest narrative bets.
A Context Space captures sales conversations, product feedback, internal debates, market movements, and more. Native turns it into usable, compounding fuel for your tools and workflows.
Context Design isn't theory.
It's how startups move faster, learn sharper, and out-execute competitors twice their size.
We run Narrative R&D.
Most companies think "content strategy" is a blog calendar. At Native, we treat narrative like a system: something you research, architect, and test—long before you start publishing.
Real narrative strategy is built on three layers:
- Worldview: A clear theory of why your world should exist and why it matters now.
- Pulse: A living system for capturing real-time signals from your market, customers, and competitors.
- Production: Essays, posts, and experiments that extend belief outward, scaling your message and deepening your gravity.
Narrative R&D makes sure you ship not just faster, but with a story your market believes in.
*Engagements are limited.*
Selected Clients
Frequently Asked Questions
Our embedded GTM engagements start at $7000 per month. Fees scale with scope and stage; we'll scope the exact retainer after a short discovery call.
We like to commit to at least six months so we can build foundations, ship repeatable growth, and prove traction. Contracts are signed month-to-month, so if the engagement isn't working for you, you aren't locked in.
Once those systems are humming, we can maintain our partnership or can help you hire and onboard your own GTM team while stepping back into a lighter advisory role.
Context Design = organizing every useful signal—customer calls, metrics, market intel—into a living workspace your team and tools can act on.
Narrative R&D = turning that signal into a market‑shaping story through structured research, testing, and high‑leverage content (tweets, essays, decks).
In short: we build the system (context) and the story (narrative) that power your go‑to‑market.
Occasionally, but only when a limited project will truly move the needle (e.g. fundraising, a big product launch, etc.). We make the biggest impact by embedding with a team and going deep, so full engagements get priority.